Nick Bourne, Turtle Beach, on Developing Performance Gear With Teams: “They Did This. This is Their Headset.”
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Credit: Turtle Beach In traditional sports, marketing performance gear to amateurs is a common practice. Aspiring athletes want to use the same shoes, gloves, rackets, and balls that the professionals use. That idea may seem strange in an esports context—how much can you improve a keyboard or a headset […]