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Fighting Game Pro Ricki Ortiz Featured in Absolut Campaign

Vodka brand Absolut has launched a new marketing campaign which features four prominent influencers including Evil Geniuses’ fighting game player Ricki Ortiz. Ortiz appears in a commercial spot and extended video for the “It’s In Our Spirit” campaign alongside actress Tessa Thompson, singer Jolin Tsai, and British recording artist Uzoechi Osisioma “Uzo” Emenike, known by his stage name MNEK. According to a tweet from Ortiz, the campaign celebrates “diversity & the importance of togetherness in many forms.” Each of the four featured influencers are regarded as notable LGBTQ figures or advocates in their fields. As a transgender woman and a longtime fighting game competitor, Ortiz […]

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